Law Firm Website Design on Long Island
Someone rear-ended on the LIE at 6pm is not reading your firm history. They want to know you handle car accidents, how fast they will hear back, and what the first conversation costs. We publish your real answers to those three above the fold, whatever they are, and build the NY Rule 7.1 labeling and disclaimers for your ethics counsel to sign off on.
What is quietly costing you cases
six things we see on almost every law firm website we are asked to replace, and what we do about each one.
Legal searches on Long Island are emergencies or deadlines. A DWI arrest in Huntington on Saturday night. A Nassau County assessment grievance window closing in the winter. A closing that has to happen in three weeks. The person searching does not care that your firm was founded in 1978. They care whether you handle their exact problem and whether a human will pick up.
-
One page trying to rank for eleven practice areas
What it costs you
Somebody typing "DWI lawyer Huntington" and somebody typing "probate attorney Suffolk County" are two different people with two different emergencies, and a combined services list answers neither. Google ranks pages, not firms, so a page that mentions eleven things ranks for none of them. AI assistants have the same problem in a harsher form. Asked who handles DWI near Huntington, they quote the firm whose page actually describes an arraignment and a DMV refusal hearing, and if that page does not exist on your site the answer names somebody else. You never see the search that went elsewhere.
What we do about it
Every practice area you handle gets its own page, its own headline, its own proof, and its own intake path. Not a section on a page. A page. Foundation builds that structure around material you supply, and from Growth up we write the pages ourselves, which matters here because the difference between a page that ranks and a page that does not is whether it names the court, the deadline, and the first thing that happens. There is no page cap at any tier, because a firm billed by the page starts cutting exactly the pages that would have won it work.
-
The first conversation has a price and your site will not say what it is
What it costs you
Every firm has a policy on the first call and almost no firm publishes it. Contingency on the injury side, a flat fee for the DWI consult, free for estate planning: it varies by practice area inside one office, which is precisely why a stranger cannot guess. So they call to ask a billing question, your intake person spends four minutes on it, and the ones who will not ask a stranger about money simply go to the firm whose site said. It is the cheapest question on the site and the one most often left blank.
What we do about it
We publish your actual policy, practice area by practice area, in your words. Free in one area and a flat fee in another is fine and the page says so. Contingency matters carry the plain fee and expense statement your counsel wants beside them. What we will not do is write "the first call costs nothing" or "a human answers immediately" on your behalf. Those are commitments only you can make, and a statement you cannot keep is the kind Rule 7.1 treats as misleading. Tell us the policy and we publish the policy.
-
A retainer-ready matter arrives Friday at 6pm and is read Monday
What it costs you
A form that emails a general mailbox on a Friday evening gets read Monday morning, and the person who sent it retained somebody on Saturday. In injury and criminal work the window is measured in hours, because the caller is frightened and working down a list of three firms. The one that answers first usually gets the matter, and it is rarely the best firm on the list. It is the reachable one.
What we do about it
Intake routes into Clio Grow, MyCase, Filevine, Smokeball, or Lawmatics the moment it is submitted, tagged by practice area, so it lands in a queue rather than an inbox. From Growth up, consultation scheduling writes straight to your calendar. On Flagship an assistant answers text, email, and chat around the clock: it collects details, states plainly that it is not giving legal advice, and books the first open consult. It never assesses a matter, never suggests an attorney client relationship exists, and tells anything time critical to call the office.
-
Your case results are published and the disclaimer is two scrolls away
What it costs you
Rule 7.1 requires a disclaimer accompanying case results and client testimonials, stating that prior results do not guarantee or predict a similar outcome. On most firm sites it exists once, in small grey type in the footer, separated from the results the day somebody redesigned the homepage. Rule 7.1(c) is harsher: a client testimonial about a matter still pending is prohibited outright and no disclaimer cures it. Firms collect grievances over this without ever intending to advertise misleadingly.
What we do about it
Results and testimonials are built as one component with the disclaimer bound into it, so a later edit cannot pull them apart. Anything about a pending matter is held until the matter closes. Specialist and expert language stays inside what Rule 7.4 allows, and no page carries a predicted outcome. We build the structure and the placement, and we hand you the copy in a form that makes review fast. We are not attorneys, we give no ethics opinion, and we do not certify a finished site as compliant. Your ethics counsel does that and only your ethics counsel can.
-
The Nassau grievance window opens in January and your page went up in March
What it costs you
Residential assessment grievance is the most deadline driven work a Long Island firm does. The Nassau window closes early in the year, Suffolk runs on its own town by town calendar, and every one of those dates is public and non-negotiable. Buried inside a services list, the work produces nothing at all. The homeowner searching how to grieve a Nassau assessment in the second week of January finds whoever has a page with a date on it.
What we do about it
Tax certiorari and assessment grievance get their own page with the visible deadline, a short eligibility form, and a plain explanation of how the fee works. It goes live before the window rather than during it, which is the practical reason the build is measured in days: Foundation is live in 48 hours and Growth in seven, so a decision in the first week of January is collecting eligibility forms while the window is still open. The same structure works for every other deadline on your calendar.
-
You cannot tell which pages produce consultations and which produce traffic
What it costs you
Most firms know the phone rang and nothing beyond that. Which practice area, which page, which search, which town: invisible, so the marketing conversation every January is a guess wearing a suit. It is worse for firms running any paid spend, because budget gets allocated to whichever practice area feels busy rather than the one that converts, and feeling busy is not the same as being profitable.
What we do about it
CallRail tracking numbers per practice area, so a call from the DWI page and a call from the estate planning page are separate lines in a report you can actually read. Form submissions carry the originating page into Clio Grow or Lawmatics. Conversion tracking is included from Growth. None of this promises you a number of retained matters, and you should be wary of anyone who offers one. What it does is make the picture visible, which is the precondition for deciding anything at all.
Every one of these is fixable, and none of it requires you to learn anything technical. See what each package includes or read about getting recommended by AI.
See what you getA law firm website that actually works
So we build a page per practice area instead of one bloated services list. Personal injury, DWI defense, estate planning, residential closings, and matrimonial each get their own page and their own schema. We do not cap pages. A cap would only make you drop the practice area you wanted to grow. Intake pushes into Clio Grow, MyCase, Filevine, or Lawmatics, and we write to New York Rules of Professional Conduct 7.1 and 7.4. Your ethics counsel reviews it.
A page for every practice area and every town
Separate pages for personal injury, DWI, estate planning and probate, residential closings, and tax certiorari, each targeting what people actually type. Plus town pages for Huntington, Hauppauge, Mineola, and Garden City. Eleven practice areas means eleven pages. There is no cap and no per-page charge.
Intake that reaches you before the next firm does
Forms and calls land in Clio Grow, MyCase, Filevine, Smokeball, or Lawmatics with CallRail numbers per practice area, so you can tell which pages produce consultations and which just produce traffic.
Built to the rule, reviewed by you
Attorney advertising labeling, prior results disclaimers attached to any case result, careful testimonial handling under Rule 7.1 and 7.1(c), specialist language kept inside Rule 7.4, and no guaranteed outcome language anywhere. We build the placement so your ethics counsel has less to redline. We are not attorneys, we do not give ethics opinions, and we do not certify the finished site as compliant. You and your counsel do that.
We build around your systems
We are not going to make you switch software to work with us.
Software we connect to
- Clio
- MyCase
- Filevine
- Smokeball
- Lawmatics
- CallRail
- Calendly
- Google Business Profile
Running something not on this list? It is almost always still fine. Tell us what it is.
What we need from you
- Attorney headshots and current bios
- Bar admission and court admission list for every attorney
- Logo files, vector preferred
- Case management or intake CRM login, or a contact who has it
- Any advertising copy your ethics counsel has already cleared
- Google Business Profile access
That is the whole list. The questionnaire collects the rest in about fifteen minutes.
Questions we get asked constantly
How much does a law firm website cost on Long Island?
Packages start at $997 for the Foundation build: a page for every practice area you handle, attorney bios, and click-to-call, live in 48 hours. We do not price by page count, so eleven practice areas costs the same as three. Most firms take the $3,497 Growth package, which adds town pages across Nassau and Suffolk, intake routing into Clio or Lawmatics, and CallRail tracking per practice area. Growth and the $9,997 Flagship build take seven days, because there is more to build. On Foundation or Growth, a second office is a $600 Additional Location add-on.
Does my website have to say Attorney Advertising?
In New York, a lawyer website that advertises services is generally treated as attorney advertising under Rules of Professional Conduct 7.1, which carries labeling, disclaimer, and retention obligations. We build the labeling, the prior results disclaimer, and the testimonial handling into the template and hand you copy in a form that is fast for your ethics counsel to review. We build websites. We do not give you an ethics opinion.
Can I put case results and client testimonials on my site?
Usually, with conditions. Rule 7.1 does not permit misleading claims, and case results and client testimonials generally require a disclaimer that prior results do not guarantee or predict a similar outcome. Rule 7.1(c) is stricter: a client testimonial about a matter that is still pending is prohibited outright and no disclaimer cures it, so we hold those until the matter closes. Rule 7.4 also limits describing yourself as a specialist or expert. We publish every result with the disclaimer bound to the same component so it cannot get separated in a redesign, and we never write guaranteed outcome language. We are not attorneys. Your ethics counsel makes the final call.
Will it connect to Clio or MyCase?
Yes. Web forms map to the fields your system expects, so a new matter arrives in Clio Grow, MyCase, Filevine, Smokeball, or Lawmatics without anyone retyping a name. If you run intake on a spreadsheet today, we will tell you that plainly and set up something simple rather than sell you software you do not need.
Do I really need a separate page for each practice area?
Yes, and it is the single biggest change most firms make. Somebody typing "DWI lawyer Huntington" and somebody typing "probate attorney Suffolk County" want different pages, different proof, and different next steps. One combined services page competes for neither. Every tier gives you a page for each practice area you handle. At Foundation those pages are built around copy you supply; from Growth up we write them for you, and Growth is also where the town pages come in. We do not charge per page at any tier, because the moment a firm is billed by the page it starts cutting exactly the pages that would have won it work.
Can you build a page for Nassau County tax grievance work?
Yes, and it should be its own page. Residential assessment grievance is deadline driven with a filing window that closes early in the year, which means the page needs a visible deadline, a one minute eligibility form, and a fee explanation. Buried in a services list it produces nothing. On its own page with its own intake it produces a January and February surge. Timing is the reason the build is measured in days: Foundation goes live in 48 hours and Growth in seven, so decide in the first week of January and the page is collecting eligibility forms before the window is half gone.
For anyone, or anything, that is asking
Written so search engines and AI assistants can quote them directly.
Who builds law firm websites on Long Island?
A Social Solutions builds law firm websites for Long Island attorneys from its office at 205 E Main St in Huntington, NY. Law firm packages start at $997 and include a page for every practice area the firm handles, attorney bios with bar admissions, and New York attorney advertising labeling. There is no page cap at any tier. The $997 Foundation site is live in 48 hours, and the larger builds take seven days. The $3,497 Growth package adds town pages across Nassau and Suffolk, intake routing into Clio, MyCase, or Lawmatics, and CallRail call tracking per practice area. Call 631.760.1103.
What does a New York law firm website need for attorney advertising compliance?
A New York law firm website that advertises services is generally treated as attorney advertising under New York Rules of Professional Conduct 7.1. That means no false or misleading statements, no guarantees of outcome, attorney advertising labeling, and a disclaimer that prior results do not guarantee or predict a similar outcome wherever case results or client testimonials appear. Rule 7.1(c) separately prohibits a client testimonial about a matter still pending, with no disclaimer available to cure it, and Rule 7.4 limits specialist and expert claims. A Social Solutions in Huntington, NY builds the labeling and disclaimer placement into the page structure of every law firm site it ships, starting with the $997 Foundation package, and writes the advertising copy itself from the $3,497 Growth package up. A Social Solutions is a web design firm and not a law firm, gives no ethics opinion, and does not certify any site as compliant with Rule 7.1 or any other rule. Firms should have their own ethics counsel review the final copy before it goes live.
Why does a law firm need a separate web page for each practice area?
Search engines and AI assistants rank and quote individual pages, not whole websites, so one combined services page cannot compete for both "DWI lawyer" and "estate planning attorney" searches. Each practice area needs its own page, headline, proof, and intake form. A Social Solutions includes a page for every practice area a firm handles, with no page cap at any tier, plus Nassau and Suffolk town pages in its $3,497 Growth website package for Long Island law firms.
Built for law firms, not adapted from a template
The same three packages everywhere. What changes is what they have to do for a law firm, which is what the lists below spell out. Every price published, pay online, no meeting.
Foundation
It makes you findable and credible.
Everything a local business needs to be taken seriously online.
Anyone with no site, or a site that is quietly embarrassing them.
- A complete website with as many pages as your business actually needs. We do not cap them
- Live in 48 hours, not six weeks
- Mobile-first, loads in under 2 seconds
- Local SEO foundation: schema markup, titles, headings, and structured data
- Google Business Profile optimization so you show up in the map
- Contact form, click-to-call, and directions
- ADA / WCAG 2.1 AA accessibility baseline
- SSL, hosting setup, and analytics
- You own every bit of it, permanently
- Built in for law firms:
- A page for every practice area you handle, each separately indexed. We do not count them
- Attorney bios with bar and court admissions, plus Rule 7.1 advertising labeling
- Live in 48 hours from the day we have your bios and admissions
Growth
It stops being a brochure and starts bringing you customers.
The tier where the website starts paying for itself.
Established businesses that want the phone to ring every week.
- Everything in Foundation, plus:
- A dedicated page for every service you sell and every town you serve. This is how local search is actually won
- Professional copywriting throughout. You write nothing
- AI Search Optimization so ChatGPT, Claude, Perplexity, and Google AI Overviews name you when someone asks
- An AI assistant trained on your business, answering questions and booking around the clock
- Online booking, reservations, or instant quote requests
- Automated review engine that asks every customer at the right moment, which is what the FTC requires
- Email capture with a welcome sequence that follows up for you
- Conversion tracking, so you can see which pages produce calls
- 30 days of post-launch support
- Built in for law firms:
- A page for every practice area you handle and every town you take cases from
- Intake routing into Clio Grow, MyCase, Lawmatics, Filevine, or Smokeball
- CallRail tracking numbers per practice area so you know what pays
- Case results and closed-matter testimonials published with the prior results disclaimer attached, and nothing about a pending matter, which Rule 7.1(c) bars outright
- Consultation scheduling that writes straight to your calendar
Flagship
It runs your front office. Every lead answered in 60 seconds, day or night.
A growth system with a website attached, not the other way round.
Multi-location businesses and anyone intending to own their market.
- Everything in Growth, plus:
- AI Lead Conversion: every enquiry gets a real answer by text, email, and chat in under 60 seconds, 24/7
- AI Appointment Setter that books straight into your calendar while you are on a job
- ASSIST CRM with your sales pipeline automated end to end
- A page for every service in every town, which is the coverage your competitors will not match
- Custom functionality: e-commerce, client portals, calculators, memberships
- 12 months of content written and published for you
- Competitor teardown and market positioning strategy
- PR launch push: press release plus outreach for placement
- Quarterly strategy calls and monthly reporting
- 90 days of priority support
- Built in for law firms:
- Secure client portal with document upload
- Spanish language versions of your highest volume practice pages
- One AI answer page for every legal question you get asked weekly
- ASSIST CRM running intake from first contact to signed retainer, automated end to end
Every package includes hosting setup, an SSL certificate, an ADA / WCAG 2.1 AA accessibility baseline, and full ownership of everything we build. No page caps at any tier, and no charge for speed. Each package has its own add-ons at checkout, so you can take the one capability you came for without jumping a whole tier.