Public Relations Agency for Long Island Businesses
Press coverage sends people somewhere. If that somewhere is a slow, thin, five-year-old website, the coverage is wasted. So we build the site first, then run PR that earns real placements, strengthens your search authority, and gives AI assistants a reason to name you instead of your competitor.
PR Is Step Two. The Website Is Step One.
Coverage points people at your business. What they land on decides whether it was worth anything.
A Forbes byline, a podcast episode, a mention in a local business section: every one of them ends the same way. Someone types your name into Google or asks an assistant about you. They arrive with intent already built, which is the hardest part of marketing and the part PR does well. Then they meet your website. If it loads slowly, says nothing specific about what you do or where you do it, and offers no obvious way to act, you have paid for attention that bounces. The placement still exists. The revenue does not.
So we sequence it. The website goes live first, in as little as 48 hours, so there is a destination worth sending people to. Foundation at $997 makes you findable and credible. Growth at $3,497 brings you customers. Flagship at $9,997 runs your front office and already bundles a PR launch push into the build. All three are priced and detailed on the website packages page.
Step One: Build the Destination
A site that loads fast, states plainly what you do and which towns you serve, and gives every visitor one obvious next action. It is the cheapest piece of the sequence and the piece everything after it depends on. Start with a fixed-price package from $997.
Step Two: Earn the Coverage
Bylined articles, press releases with actual journalist outreach, podcast appearances. Every placement is a third party vouching for you in public, which is a claim you can never make about your own advertising no matter how much you spend on it.
Step Three: Let It Compound
Placements do not expire. They keep ranking, keep getting cited, and keep getting pasted into sales conversations years after they run. Paid media stops the hour your card declines. Earned media is still working next January.
The Work Inside a PR Engagement
Placements, releases, podcasts, and the preparation that makes you sound like the expert you are. Coverage that also makes your lead generation convert better and your search rankings climb faster.
Article & Video Placement
Bylined articles and video placed on high-authority platforms including Medium, Forbes, and Thrive Global. Each one becomes search-indexed proof that somebody other than you thinks you know your subject, and it keeps working long after the campaign ends. A Forbes byline does not stop existing when the budget does.
Press Releases with Real Outreach
Written by us and pitched to reporters who already cover your market, not blasted at a rented list. Right for launches, expansions, senior hires, awards, and anything an editor in your category would treat as news. This is the PR launch push included in the Flagship package, which Growth buyers can also add.
Monthly Press Kit
Your coverage, brand narrative, founder bio, and key messages packaged into one asset you can send to a prospect, a partner, a lender, or a producer. It closes the credibility gap that quietly stalls high-value deals before anyone tells you why.
Podcast & Vlog Appearances
Placements on shows your buyers already listen to, where the host's trust transfers to you in the first thirty seconds. Every appearance also produces a transcript, a backlink, and clips your social media management can run for months afterward.
Interview Preparation
Before every appearance we sharpen your three key messages, run the questions you will probably get, and rehearse the ones you are hoping you do not. You walk in ready and walk out quoted accurately. No prior media experience needed.
One Owner, Start to Finish
A single account manager owns your PR from pitch to placement and reports against your revenue goals rather than impressions. No handoffs, no reintroducing your business to a new face every quarter, no wondering who sent what to whom.
Long Island based, working across the NY metro. Run PR alongside AI Search Optimization and lead generation and one placement does three jobs at once.
Request a PR ProposalPress Mentions Decide Who AI Assistants Name
Models do not count your backlinks. They weigh who is talking about you.
When somebody asks ChatGPT, Claude, Perplexity, or Google's AI Overview for the best roofer in Huntington or a commercial insurance broker in Nassau County, the answer gets assembled out of sources the model already trusts. What third parties say about you counts for far more in that process than anything you publish about yourself. Your homepage claiming you are the best is marketing. A trade publication saying it is evidence.
That makes earned coverage one of the few things that moves traditional rankings and AI citations at the same time. It is also the input almost every local business ignores, which is exactly why it is still cheap to win. Our AI Search Optimization work exists to build and then measure those signals.
Trusted Sources Beat Volume
One mention on an outlet a model routinely retrieves from can outweigh a hundred low-quality backlinks. Digital PR goes after the first kind and ignores the second entirely.
Your Facts Must Match Everywhere
Name, address, phone, and service list should read identically on your site, your Google Business Profile, and every article that mentions you. Contradictions lower a model's confidence and send it to a competitor with a cleaner record.
Never a Guarantee
Coverage is earned. We pitch, we place what editors accept, and we tell you what did not land and why. Any agency promising a guaranteed Forbes feature or a ChatGPT citation is guessing, and you should treat that as a warning.
Why There Is No Price List on This Page
Our websites are fixed price. PR honestly cannot be, and pretending otherwise costs you money.
We publish exact numbers for website packages because a website is a defined build with a defined scope. PR is not. Placing a Huntington contractor in a regional trade outlet and placing a founder in national business press are different amounts of work, aimed at different editors, on different timelines. Charging both the same monthly retainer would mean quietly overcharging one of them.
So we scope it instead. Tell us what you have to announce, who you need to reach, and what a win looks like. You get back a written proposal naming the outlets we will target, the assets we will produce, the outreach cadence, and the cost. If PR is not your right next move yet, we will say so and point you at what is.
The Story You Have
Newsworthiness is the raw material. A funding round, a first of its kind service, a genuine milestone, or a founder with a real point of view all pitch very differently than a good business that simply exists.
The Outlets You Need
Long Island news and regional trades are a different pitch, a different lead time, and a different cost than national business press. We aim at where your buyers actually read, not at the biggest logo.
Your Market and Your Competition
How crowded the category is, how much coverage the other names already have, and how much ground has to be made up before you register with an editor as the obvious person to quote.
What You Already Have
Prior coverage, a usable bio, photography that is not from 2014, and a website that holds up all cut the work down. If we built your site, the assets are already in place and the campaign starts faster.
Cadence and Duration
A single launch push around one announcement is a different engagement than continuous monthly placement. Both are real options. They do not cost the same, and you should not be sold the second when you need the first.
Where You Are in the Sequence
If your site is not live yet, the honest answer is to start there. Flagship already includes the PR launch push and Growth can add it, so plenty of businesses get their first campaign inside the build.
Send us the details on the contact form and a real person reads it. We reply with scope, targets, and a number, or with a straight recommendation to spend the money somewhere better first.
PR Questions Long Island Business Owners Ask
What does a PR agency actually do for a small business?
A PR agency earns you coverage you did not pay for: bylined articles, press releases pitched to real reporters, podcast appearances, and news mentions. It also builds the press kit you send to prospects and prepares you for interviews. A Social Solutions does this for Long Island businesses, and the point is credibility that advertising cannot buy: a third party vouching for you, in public, on a page that keeps ranking for years.
How much does PR cost on Long Island?
There is no published price for PR on this page, and that is deliberate. Our website packages are fixed price because a website is a defined build. PR is not. Placing a Huntington contractor in a regional trade outlet and placing a founder in national business press are different amounts of work, so pricing them identically would mean overcharging one of them. Scope is set by your story, the outlets you need, your market, and how long you want to run. Tell us those on the contact form and we come back with a written proposal that names the outlets, the assets, the cadence, and the cost.
Should I build my website before starting PR?
Yes, and we will tell you so before we take your money. Every placement ends with someone searching your name and landing on your site. If that site is slow, thin, or five years old, the coverage converts nothing. A Social Solutions publishes fixed website prices for that reason: $997 Foundation live in 48 hours, $3,497 Growth live in 7 days, $9,997 Flagship live in 7 days or less. Flagship already includes a PR launch push, so for some businesses the first campaign is bundled into the build.
What publications do you place clients in?
Medium, Forbes, and Thrive Global are the primary high-authority platforms we work with. Beyond those we target industry trades, Long Island and NY metro news outlets, and podcasts inside your niche. Outlet selection follows your buyers and your referral sources, not vanity. A trade publication read by 4,000 people who can actually hire you beats a general-interest feature nobody in your market sees.
How long until PR delivers results?
First placements typically land in the first 30 to 60 days, depending on the outlet and its editorial calendar. The compounding part, where multiple placements reinforce each other and start moving search and AI visibility, generally shows up between month 3 and month 6. PR does not spike and fade like paid ads. It accumulates, which is why it rewards businesses that already have a website capable of converting the attention.
Do press mentions help ChatGPT and other AI assistants name my business?
They are one of the strongest inputs. When an assistant answers a question like which roofer to call in Huntington, it assembles that answer from sources it already trusts. What third parties say about you carries far more weight than what you say about yourself. One mention on an outlet a model retrieves from can matter more than a hundred low-quality backlinks. This is why we run PR and AI Search Optimization together, and why we keep your facts identical across every article, directory, and profile.
Can you guarantee a Forbes placement?
No. Coverage is earned, and no agency controls an editor's decision. Anyone guaranteeing a specific outlet, a specific date, or a ChatGPT citation is either guessing or selling something they cannot deliver. What we commit to is the work: the pitch targets, the assets, the outreach volume, and an honest report of what landed and what did not.
How is PR different from advertising?
Advertising is space you rent. Visibility stops the day you stop paying. PR is coverage an editor, host, or journalist chose to run, which is why audiences trust it more and why it leaves a permanent, searchable record. The two work together: PR builds the credibility that makes your paid campaigns convert at a better rate.