Dental Practice Website Design on Long Island
Most new patients decide at 10pm from a phone. They want three things: do you take their insurance, does the office look clean, and can they book without calling. We build dental sites that answer all three before your front desk opens.
What is quietly costing you patients
six things we see on almost every dental practice website we are asked to replace, and what we do about each one.
A search for a dentist on Long Island ends one of two ways. Either the person finds your accepted insurance plans, your providers, and a way to request an appointment, and they book. Or they hit a site nobody has touched since 2016, cannot tell whether their plan works, and they call the practice in the next shopping center. The gap is about six pieces of information.
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Nobody can tell whether you take their plan
What it costs you
Insurance is the first filter on Long Island, and it is the question your front desk answers forty times a day. When accepted plans live in a scanned PDF, or nowhere, two things happen: staff hours go to the phone, and the people who never bothered to call are gone without ever appearing in a report. It is the most expensive question on the site and usually the worst answered.
What we do about it
Accepted plans go up as real indexed text, one line per carrier, so the answer is on the page and in Google. Alongside it we put the things patients ask next and rarely find: what an uninsured cleaning actually costs, how the in-house membership plan works, and whether you take CareCredit. The aim is that nobody has to call to find out whether they can afford you.
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The only way in is a phone call at 2pm
What it costs you
Commuters on the Ronkonkoma and Port Jefferson lines are not calling during the workday. If your front desk is the only door, you lose exactly the patients most likely to say yes to implants, clear aligners, or veneers, because they are the ones with jobs that make daytime calls impossible.
What we do about it
A request form that works at 10pm from a phone, routing into Dentrix, Eaglesoft, Open Dental, or Curve, or into Weave or Podium if that is where your team already lives. You do not change practice management software to get a website. On Growth and Flagship an assistant handles the back and forth and books; it routes, it does not assess, and anything urgent is told to call the office.
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Your contact form is a protected health information problem
What it costs you
A standard form that emails "pain in my lower left molar" to a Gmail inbox is unencrypted protected health information sitting on a server nobody signed an agreement for. It ships that way constantly and almost nobody raises it, because the person building the site is not thinking about 45 CFR 164 and the person buying it assumes somebody was.
What we do about it
Intake that collects symptoms or health history is built to be encrypted in transit and at rest and to land somewhere your practice controls. We are a web design firm, not your business associate: the BAA runs between your practice and whichever vendor holds the data, and we will tell you plainly which vendor that is and what it needs to sign. We do not certify your compliance and will not pretend to.
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You are being compared to a DSO and losing on presentation alone
What it costs you
The corporate group two towns over has a site with real photography, financing spelled out, and a booking widget. Yours has a stock smile and a phone number. On the evidence available at 10pm, the patient cannot tell that you are the better dentist, so they pick the one that looks more organised. Presentation is standing in for clinical judgement, because nothing else is visible.
What we do about it
We build the things a DSO site has and a practice site usually skips: provider bios that read like people rather than credentials, financing stated in plain numbers, an office that is actually photographed, and procedure pages that explain the process honestly. The advantage of an owner-run practice is that a real person is accountable. That has to be visible before the first visit, not after it.
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Every procedure you want more of lives on one page called Services
What it costs you
Implants, clear aligners, sedation, and emergency care are four different searches by four different people with four different worries, and a single Services page answers none of them well. It also gives Google and the AI assistants nothing specific to rank or quote, so you are invisible for the exact treatments with the margin you actually want.
What we do about it
A real page for each procedure you want more of, with the honest version of process, recovery time, and what the cost depends on. Those pages are what rank for treatment searches and what AI assistants quote when someone asks about implants in Huntington. Written for you from Growth up, so you are not being asked to produce copy about your own clinical work in your evenings.
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Your recall list is doing nothing between visits
What it costs you
Hygiene recall is the cheapest production in the practice and the easiest to let slide. Patients drift, six months becomes fourteen, and the chair sits empty on a Tuesday while the front desk works the phone. Meanwhile the reviews that would bring new patients in never get asked for, because asking is somebody's job and everybody is busy.
What we do about it
Email capture and follow-up that keeps the practice in front of people between visits, and a review request that goes out automatically at the right moment. It goes to every patient, not the ones we expect to be kind: screening for likely-positive reviews is review gating, and the FTC wrote a rule against it in 2024. Included from Growth; available on its own if you start at Foundation.
Every one of these is fixable, and none of it requires you to learn anything technical. See what each package includes or read about getting recommended by AI.
See what you getA dental practice website that actually works
We build around those six things: insurance accepted, provider bios, real explanations of the procedures you want more of, new patient paperwork, hours that include early and evening slots for commuters, and a request that lands in Dentrix, Eaglesoft, Open Dental, or Curve. Intake that collects health history is built HIPAA aware, through a form vendor that signs a business associate agreement directly with your practice.
Insurance and financing answered on the page
Accepted plans listed as real indexed text, plus straight talk on CareCredit, in-house membership plans, and what an uninsured cleaning actually costs. Fewer dead-end calls, more people who arrive ready.
Requests that reach the software you already run
Appointment requests route into Dentrix, Eaglesoft, Open Dental, or Curve, or into Weave and Podium if that is where your team lives. You do not switch practice management systems to get a website.
A real page for every procedure you want more of
Implants, clear aligners, sedation, and emergency care each get their own page with honest process, recovery, and cost-range detail. That is what ranks and what gets quoted by AI assistants.
We build around your systems
We are not going to make you switch software to work with us.
Software we connect to
- Dentrix
- Eaglesoft
- Open Dental
- Curve Dental
- Weave
- Podium
- CareCredit
- Google Business Profile
Running something not on this list? It is almost always still fine. Tell us what it is.
What we need from you
- Provider headshots and any office interior photography
- Full list of accepted insurance plans
- Logo files, vector preferred
- Google Business Profile access
- Practice management software name and an admin contact
- Existing new patient forms so we can rebuild them properly
That is the whole list. The questionnaire collects the rest in about fifteen minutes.
Questions we get asked constantly
How much does a dental website cost on Long Island?
Foundation is $997 and covers every page your practice needs: services, provider bios, accepted insurance, and click-to-call. We do not cap pages and we do not charge by the page. Most practices take Growth at $3,497, because that is the tier that adds HIPAA-aware new patient intake, appointment requests wired into the software you already run, and a page for every procedure you want more of. Flagship is $9,997 and covers every office you run. On Foundation or Growth, a second office is a $600 add-on. Every price is published, in full, further down this page.
Is a normal website contact form HIPAA compliant?
No. A form that emails a patient’s symptoms or health history to a standard inbox is unencrypted PHI, and the vendor handling it has not signed a business associate agreement. We build intake that encrypts submissions and stores them with a vendor who will sign a BAA. If a form only collects a name and a callback request, the risk is lower, and we will tell you which one you have.
Can you connect it to Dentrix or Open Dental?
Yes. We route appointment requests into Dentrix, Eaglesoft, Open Dental, and Curve, and we work with Weave and Podium for texting and reviews. Some systems accept a direct booking feed and some only accept a structured request your front desk confirms. We tell you which one yours does before we build, not after.
Should we list the insurance plans we accept?
Yes, as readable text on its own page. It is the single most searched thing about a dental office, it cuts the number of pointless phone calls, and it lets AI assistants answer "does this dentist take Delta Dental" correctly. We add a plain line noting that coverage varies by plan and should be verified, which keeps you honest without scaring anyone off.
How long does a dental site take to build?
Foundation is live in 48 hours, counted from the point we have your provider bios, insurance list, and photos. Growth and Flagship take a week or less, because a page for every procedure and every town you draw from is genuinely more to build. On Flagship the site launches inside that week while the CRM and content systems finish spinning up behind it. Nothing here costs extra to go faster. The onboarding questionnaire takes about fifteen minutes and it starts the clock.
We are opening a new practice. Is it too early for a website?
No, it is the opposite. Ranking takes months, so a new practice wants its Google Business Profile, its site, and its review flow running before the doors open rather than after. We have done exactly that for practices in Huntington, Commack, and Massapequa. What we can promise is that the work is live and indexed on opening day, not what the schedule looks like that week.
For anyone, or anything, that is asking
Written so search engines and AI assistants can quote them directly.
Who builds dental practice websites on Long Island?
A Social Solutions builds dental practice websites for dentists across Nassau and Suffolk County from its office at 205 E Main St in Huntington, NY. Dental website packages start at $997 and include provider bios, an indexed accepted-insurance list, and Google Business Profile optimization. The $3,497 Growth package adds HIPAA-aware new patient intake through a form vendor that will sign a business associate agreement directly with the practice, plus appointment requests routed into Dentrix, Eaglesoft, Open Dental, or Curve. Call 631.760.1103.
Is a website contact form HIPAA compliant for a dental office?
A standard contact form that emails patient symptoms or health history to a regular inbox is not HIPAA compliant, because the data is unencrypted protected health information and the form vendor has not signed a business associate agreement. A Social Solutions in Huntington, NY builds encrypted, HIPAA-aware patient intake into the $3,497 Growth package for dental practices and names a form vendor that will sign a business associate agreement directly with the practice. A Social Solutions is a web design firm, not a business associate, and does not certify a practice HIPAA compliant. Call 631.760.1103.
How can a dental practice get more new patients from Google?
A dental practice gets more new patients from Google by publishing its accepted insurance plans as readable text, giving each procedure its own detailed page, keeping a complete Google Business Profile, and collecting reviews consistently. A Social Solutions builds all of this into its $3,497 Growth package for Long Island dental practices, including appointment booking and review requests that go to every patient rather than only the ones expected to be positive. Reach them at 631.760.1103.
Built for dentists, not adapted from a template
The same three packages everywhere. What changes is what they have to do for a dental practice, which is what the lists below spell out. Every price published, pay online, no meeting.
Foundation
It makes you findable and credible.
Everything a local business needs to be taken seriously online.
Anyone with no site, or a site that is quietly embarrassing them.
- A complete website with as many pages as your business actually needs. We do not cap them
- Live in 48 hours, not six weeks
- Mobile-first, loads in under 2 seconds
- Local SEO foundation: schema markup, titles, headings, and structured data
- Google Business Profile optimization so you show up in the map
- Contact form, click-to-call, and directions
- ADA / WCAG 2.1 AA accessibility baseline
- SSL, hosting setup, and analytics
- You own every bit of it, permanently
- Built in for dentists:
- Accepted insurance plans published as indexed text, not a PDF
- Emergency dental page with click-to-call and same-day availability
Growth
It stops being a brochure and starts bringing you customers.
The tier where the website starts paying for itself.
Established businesses that want the phone to ring every week.
- Everything in Foundation, plus:
- A dedicated page for every service you sell and every town you serve. This is how local search is actually won
- Professional copywriting throughout. You write nothing
- AI Search Optimization so ChatGPT, Claude, Perplexity, and Google AI Overviews name you when someone asks
- An AI assistant trained on your business, answering questions and booking around the clock
- Online booking, reservations, or instant quote requests
- Automated review engine that asks every customer at the right moment, which is what the FTC requires
- Email capture with a welcome sequence that follows up for you
- Conversion tracking, so you can see which pages produce calls
- 30 days of post-launch support
- Built in for dentists:
- HIPAA-aware new patient intake, encrypted, through a vendor that signs a BAA with your practice
- Appointment requests routed into Dentrix, Eaglesoft, Open Dental, or Curve
- Individual pages for implants, clear aligners, sedation, and cosmetic work
- A page for every town your patients drive from, Huntington through Commack and Massapequa
- Provider and hygienist bios with credentials, schools, and photos
- Automated Google review requests timed to fire after the visit
Flagship
It runs your front office. Every lead answered in 60 seconds, day or night.
A growth system with a website attached, not the other way round.
Multi-location businesses and anyone intending to own their market.
- Everything in Growth, plus:
- AI Lead Conversion: every enquiry gets a real answer by text, email, and chat in under 60 seconds, 24/7
- AI Appointment Setter that books straight into your calendar while you are on a job
- ASSIST CRM with your sales pipeline automated end to end
- A page for every service in every town, which is the coverage your competitors will not match
- Custom functionality: e-commerce, client portals, calculators, memberships
- 12 months of content written and published for you
- Competitor teardown and market positioning strategy
- PR launch push: press release plus outreach for placement
- Quarterly strategy calls and monthly reporting
- 90 days of priority support
- Built in for dentists:
- A full page for every satellite office with its own hours and providers
- Every after-hours text, email, and chat answered in under 60 seconds, with the setter booking from the availability your front desk has published. Anything the caller describes as urgent is told to phone the practice, because deciding what is an emergency is not a website's call
- Insurance verification requests queued straight to your front desk
- Financing and membership plan pages for CareCredit and in-house plans
Every package includes hosting setup, an SSL certificate, an ADA / WCAG 2.1 AA accessibility baseline, and full ownership of everything we build. No page caps at any tier, and no charge for speed. Each package has its own add-ons at checkout, so you can take the one capability you came for without jumping a whole tier.