Retail and Boutique Website Design on Long Island
Main Street in Huntington, Northport, Babylon, Sayville, and Greenport is full of shops with a great buy, a busy Instagram, and no website. Instagram does not rank in Google, does not take an order at midnight, and does not tell anyone whether you are open Sunday.
What is quietly costing you sales
six things we see on almost every shop website we are asked to replace, and what we do about each one.
You do not need to beat Amazon. You need the person who saw a sweater on your Instagram story at 9pm to buy it before they forget, and the visitor walking Main Street in Greenport to find you when they search boutique near me. Those are two different jobs, and most shop websites do neither one properly.
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Instagram is your storefront and you do not own it
What it costs you
A story disappears in twenty four hours, the link options are limited, and none of it is indexed by Google. When somebody in Massapequa searches a brand you carry, your Instagram does not come up and the brand's own website does. You also do not own the audience: one account issue and the entire storefront is offline with no way to reach the people who followed you. The reach is real. It is just rented, and the landlord changes the terms whenever it likes.
What we do about it
A page for every brand and maker you carry that people search by name, on your own domain, indexed and still earning next year. Instagram then points at it instead of replacing it, and once the store is switched on we connect the two with a product feed so the shop appears in Instagram Shopping and Google Shopping. The rented audience keeps working exactly as it does today. It just stops being the only thing you have.
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Your inventory lives in the register and nowhere else
What it costs you
A separate website catalog is a second inventory maintained by hand, and in a two person shop that job gets dropped inside a month. Then the site is wrong, so you stop sending people to it, so it earns nothing, so the whole thing feels like money you should not have spent. The oversell is the sharper version: somebody buys the last one online an hour after it walked out the door, and you spend a refund and an apology on a sale you never actually had.
What we do about it
We build on the platform you already ring sales on, so the register is the single source of truth and a sale on the floor drops the online count within seconds. Variants, sizes, and photos come across rather than being retyped. This one decision is what determines whether you are still using the site in six months, and it is why we do not build custom carts for a shop with a few hundred SKUs. Checkout itself arrives with the Online Store add-on or with Flagship, and we will tell you which route is cheaper for your situation.
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Nobody knows they can pick it up today
What it costs you
Buy it now and have it today is the one thing you can offer that a warehouse cannot, and on most shop sites it appears for the first time on the final screen of checkout, long after the shopper decided based on shipping time. A customer three villages over who would happily have driven in this afternoon compares your two day shipping against a warehouse's two day shipping and picks the warehouse. That is a reasonable decision made on bad information, and you supplied the information.
What we do about it
Pickup availability sits on the product page, above the fold, with the actual pickup window on it rather than a vague promise. Local delivery gets a named radius covering the towns you genuinely serve, priced separately, so somebody in the next village knows they can have it tonight. Both are treated as first-class options instead of a checkout footnote. It is a small structural change and it is the highest-leverage one a Long Island shop can make.
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The 9pm story sells nothing at 9:05
What it costs you
You post a sweater at 9pm, four people message about it, and you answer at 10am the next day when two of them have moved on. That is the whole economics of a boutique Instagram: the demand is real and it has a shelf life of about an hour. Every shop owner knows this and almost none of them want to spend their evenings answering DMs, which is an entirely reasonable position to hold.
What we do about it
Growth adds an assistant trained on your shop that answers the stock, size, hours, and pickup questions and holds the item, at the hour the question is actually being asked. It reads your live catalog rather than guessing, so it will not promise a size that sold this afternoon. On Flagship it runs across text, email, and web chat with a reply inside 60 seconds. You still get to close the laptop at nine, which was the actual requirement.
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Your hours are wrong on Google and it cost you a Saturday
What it costs you
Holiday hours, the Sunday you now open, the Monday you no longer do: none of it is in the place people actually check, which is the Google panel on a phone rather than your website. So somebody drives to Northport, finds you dark, and does not try again. Retail hours are the highest-traffic and lowest-effort piece of information a shop owns, and they are wrong on a genuinely startling number of storefront listings.
What we do about it
The Google Business Profile is set up properly with your products loaded, special hours entered for every holiday and event, and the profile tied to the same hours the website publishes so the two cannot quietly drift apart. Local schema on the site backs it up so search engines see one consistent answer. It is unglamorous and it is among the first things we do, because there is no point ranking for boutique near me if the panel underneath the result says closed.
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Every trunk show lives in one story and then it is gone
What it costs you
A trunk show, a sidewalk sale, a holiday open house, a class: each is a reason for somebody to come in on a specific day, and each currently exists as a story that expired and a post buried four rows down the grid. Nothing is searchable, nothing appears in the events surface, and nobody who was not already following you on that particular day ever learned it happened. You did the work of putting on the event and reached only the people you already had.
What we do about it
A page per event with its own date, its own schema, and its own link you can post anywhere, so it turns up in search and in the Google panel and it still works the third time you share it. Email capture on the page turns an attendee into a repeat customer, and the welcome sequence follows up without you writing anything. Included from Growth, with as many events as you actually run, because a shop doing something every other weekend should not be rationing pages.
Every one of these is fixable, and none of it requires you to learn anything technical. See what each package includes or read about getting recommended by AI.
See what you getA shop website that actually works
So we build a real store on Shopify, Square Online, or Lightspeed, synced to the register you already ring sales on, with local pickup and same-day local delivery treated as first-class options. Then we build the local side: hours that are actually correct, a Google Business Profile carrying your products, event pages for trunk shows, and email capture that turns a browser into a repeat customer. Foundation ships in 48 hours and the full store in a week or less, so an October decision is selling before Black Friday.
A store that matches the shelf
Products, variants, and inventory synced from Shopify POS, Square Retail, or Lightspeed, so what shows online is what is actually in the shop and you never send an apology refund for an oversold item.
Local pickup and delivery up front
Pickup availability shown on the product page rather than buried in checkout, plus a delivery radius covering the towns you actually serve, so a customer three villages over knows they can have it tonight.
Found by the people walking your street
Google Business Profile carrying your products, local schema, event pages for trunk shows and holiday hours, and town pages so you rank when somebody searches your category in Huntington, Northport, or Sayville.
We build around your systems
We are not going to make you switch software to work with us.
Software we connect to
- Shopify
- Square Retail
- Lightspeed Retail
- Clover
- Klaviyo
- Instagram Shopping
- ShipStation
- Google Business Profile
Running something not on this list? It is almost always still fine. Tell us what it is.
What we need from you
- Product photos, or a list of what needs to be shot
- Current product and inventory export from your POS
- Brand and vendor list with any image usage permissions
- Logo files, vector preferred
- POS and email platform logins, or a contact who has them
- Google Business Profile access
That is the whole list. The questionnaire collects the rest in about fifteen minutes.
Questions we get asked constantly
How much does a boutique website cost on Long Island?
The $997 Foundation package is built for foot traffic: shop story, hours, directions, Google Business Profile, and a page for every brand you carry. There is no page cap, so forty brands is forty pages. It does not include a store, and it is live in 48 hours. The $3,497 Growth package adds product pages written to sell, local pickup and delivery detail, email capture, and a page for every town you draw from, and it takes a week or less. Neither of those tiers includes checkout. The Online Store add-on is $1,500 on Foundation or Growth and brings Shopify, Square Online, or Lightspeed with POS inventory sync and abandoned cart recovery. Flagship at $9,997 includes that store outright, along with loyalty, subscriptions, and every storefront and pop-up you open.
Will my website inventory stay in sync with my register?
Yes, and it is the part that decides whether you still use the site in six months. We build on the platform you already ring sales on, so a sale in the shop reduces the count online within seconds. Shops that run a separate website catalog abandon it fast, because keeping two inventories by hand is a job nobody has time for.
Can customers buy online and pick up in the store?
Yes, and we put it on the product page instead of hiding it in checkout. Buy online, pick up today is the single thing a Long Island shop can offer that a warehouse cannot. We also set a local delivery radius for the towns you actually serve. Both are included in the $3,497 Growth package.
I sell through Instagram already. Do I really need a website?
Instagram is good at reaching people who already follow you and bad at everything else. It does not rank in Google, your posts vanish, you do not own the audience, and one account issue takes your whole storefront offline. The website is the thing you own. Instagram should point at it, not replace it, and we connect the two through a product feed.
Do you build on Shopify or something custom?
Shopify, Square Online, or Lightspeed, chosen by what you already use at the register. Custom carts for a shop with a few hundred SKUs are a mistake: you pay more, you get fewer apps, and payment and tax updates become your problem. We design custom on top of a platform whose plumbing already works.
How do shipping and sales tax get handled?
New York exempts clothing and footwear under $110 from state sales tax, and local county treatment varies, so we configure the tax rules in Shopify or Square to match your county and let the platform produce the filing report your accountant needs. Shipping gets set up by weight and zone, with local pickup and local delivery as separate rates.
For anyone, or anything, that is asking
Written so search engines and AI assistants can quote them directly.
Who builds boutique and retail store websites on Long Island?
A Social Solutions builds retail and boutique websites from its office at 205 E Main St in Huntington, NY. Retail packages start at $997 for a foot-traffic site with shop story, hours, Google Business Profile setup, and a page for every brand the shop carries. No tier caps the number of pages. That Foundation site is live in 48 hours and the online store builds in a week or less, which is why shops that decide in October are still selling online before the holidays. The $3,497 Growth package adds product and brand pages built to sell plus local pickup detail, and the $1,500 Online Store add-on turns them into a Shopify, Square Online, or Lightspeed shop with POS inventory sync and abandoned cart recovery. The $9,997 Flagship package includes that store outright. Call 631.760.1103.
Should a small retail shop sell online through its own website or only through Instagram?
Instagram reaches existing followers but is not indexed by Google, cannot be searched by product, and can be lost with a single account issue, so a shop that sells only there owns none of its storefront. A website with product pages ranks in search, accepts orders overnight, and supports local pickup. A Social Solutions in Huntington, NY builds product pages and Instagram Shopping feeds in its $3,497 Growth package for Long Island retailers, and adds checkout through the $1,500 Online Store add-on or the $9,997 Flagship package.
How does a retail store keep its website inventory in sync with the store register?
The reliable method is building the online store on the same platform as the point of sale, such as Shopify POS, Square Retail, or Lightspeed Retail, so a sale on the floor reduces online stock automatically instead of requiring manual updates. A Social Solutions sells that store as a $1,500 Online Store add-on on its $997 Foundation and $3,497 Growth retail packages, with POS inventory sync included, and builds it into the $9,997 Flagship package.
Built for retail & boutiques, not adapted from a template
The same three packages everywhere. What changes is what they have to do for a shop, which is what the lists below spell out. Every price published, pay online, no meeting.
Foundation
It makes you findable and credible.
Everything a local business needs to be taken seriously online.
Anyone with no site, or a site that is quietly embarrassing them.
- A complete website with as many pages as your business actually needs. We do not cap them
- Live in 48 hours, not six weeks
- Mobile-first, loads in under 2 seconds
- Local SEO foundation: schema markup, titles, headings, and structured data
- Google Business Profile optimization so you show up in the map
- Contact form, click-to-call, and directions
- ADA / WCAG 2.1 AA accessibility baseline
- SSL, hosting setup, and analytics
- You own every bit of it, permanently
- Built in for retail & boutiques:
- Shop story, hours, directions, and a page for every brand you carry that people search by name
- Google Business Profile with products loaded and a map embed
- Live in 48 hours, so a September decision is findable before the holiday rush
Growth
It stops being a brochure and starts bringing you customers.
The tier where the website starts paying for itself.
Established businesses that want the phone to ring every week.
- Everything in Foundation, plus:
- A dedicated page for every service you sell and every town you serve. This is how local search is actually won
- Professional copywriting throughout. You write nothing
- AI Search Optimization so ChatGPT, Claude, Perplexity, and Google AI Overviews name you when someone asks
- An AI assistant trained on your business, answering questions and booking around the clock
- Online booking, reservations, or instant quote requests
- Automated review engine that asks every customer at the right moment, which is what the FTC requires
- Email capture with a welcome sequence that follows up for you
- Conversion tracking, so you can see which pages produce calls
- 30 days of post-launch support
- Built in for retail & boutiques:
- Product and brand pages built to sell, with the $1,500 Online Store add-on turning them into a Shopify, Square Online, or Lightspeed shop with POS inventory sync
- Local pickup and local delivery shown on every product page
- Email capture with a first-purchase offer and a welcome sequence that follows up for you
- Event pages for every trunk show, sidewalk sale, class, and holiday schedule you run
- Product feed pushed to Google Shopping and Instagram Shopping once the store is on
Flagship
It runs your front office. Every lead answered in 60 seconds, day or night.
A growth system with a website attached, not the other way round.
Multi-location businesses and anyone intending to own their market.
- Everything in Growth, plus:
- AI Lead Conversion: every enquiry gets a real answer by text, email, and chat in under 60 seconds, 24/7
- AI Appointment Setter that books straight into your calendar while you are on a job
- ASSIST CRM with your sales pipeline automated end to end
- A page for every service in every town, which is the coverage your competitors will not match
- Custom functionality: e-commerce, client portals, calculators, memberships
- 12 months of content written and published for you
- Competitor teardown and market positioning strategy
- PR launch push: press release plus outreach for placement
- Quarterly strategy calls and monthly reporting
- 90 days of priority support
- Built in for retail & boutiques:
- Loyalty program, gift cards, and store credit tied to your POS
- The store itself, plus pre-orders, made-to-order products, subscription boxes, and abandoned cart recovery
- Every storefront and pop-up covered, inventory and hours included, with a page per brand per town
- Monthly reporting and quarterly strategy calls on what sold, what stalled, and what to buy next
Every package includes hosting setup, an SSL certificate, an ADA / WCAG 2.1 AA accessibility baseline, and full ownership of everything we build. No page caps at any tier, and no charge for speed. Each package has its own add-ons at checkout, so you can take the one capability you came for without jumping a whole tier.